Rating
Exceed Nutritional Beverage
Exceed Nutritional Beverage
Monavie Mmun In The Immune Health Products Market
Launched in January 2010, MonaVie Mmun (pronounced immune) is the sixth major product from MonaVie LLC of Salt Lake City, UT. Just like MonaVie’s other products to date, MonaVie Mmun is an acai berry-based nutritional beverage. This is MonaVie’s first entry to the immune health products market. MonaVie Mmun is specifically formulated to promote proper immune function whereas previous products have targeted joint health (Monavie Active), heart health (MonaVie Pulse) and the energy drink market (MonaVie eMV).
MonaVie’s previous product launches have rapidly acquired a loyal following. Launched in 2005, the company exceeded 1 billion annual sales in 2009 with only 5 key products – MonaVie Original juice and gel, MonaVie Active juice and gel, MonaVie Pulse juice and gel, MonaVie Kosher and Emv.
Immune Health Products Market
Consumers have moved beyond choosing food and drinks simply to maintain everyday health. They are now seeking to optimize performance and reduce the risk, or delay the onset of diseases with functional food and drinks.
A growing number of products in the food and drinks sector are being marketed as providing consumers with immune health and vitality benefits. These products are designed to help individuals cope with the stresses and strains of modern life. Products claim to protect and defend the immune system, help maintain vitality and inner balance, and reduce or alleviate stress levels.
There is a growing perceived need for food and drink that can meet these requirements, linked to an increasing prevalence of autoimmune diseases in leading economies and more consumers looking to reduce stress experienced on a daily basis. In 2008, nine percent of nutraceutical claims were for immune health products. The area is growing, but science is key to supporting the claims. Immune health and vitality positioning is helping drive growth in brands in the wider $29bn functional foods market and in the $10bn energy food and drinks market.
As many as 1 in 10 consumers suffer from an autoimmune related health condition and prevalence is set to grow in major economies; as well as alleviating symptoms of current sufferers, there is considerable potential for products with preventative qualities. This need is driving the growth and sales of numerous immune health products including MonaVie Mmun.
MonaVie Mmun Product Overview
MonaVie Mmun is a blend of 19 fruits including açai, maqui, grape, apple, acerola, aronia, black currant, elderberry, cranberry, blood orange, sea buckthorn, pear, blueberry, cupuaçu, strawberry, baobab, lingonberry, bilberry, and camu camu. According to the company, these fruits were chosen specifically for their ability to nutritionally support the immune health and overall well being. Many peer-reviewed research papers have been written about the beneficial health properties of fruit in general and about many of the specific fruits selected for the blend.
In addition to the 19 fruits listed above, MonaVie Mmun contains the functional food additive Wellmune WGP developed by Biothera. Wellmune WGP is covered by numerous patents and its efficacy as an immune health product is well documented. Clinical research consistently demonstrates the ability of Wellmune® to naturally enhance human immune responses and provide protection from health challenges related to physical and lifestyle stress. Double-blind, placebo-controlled studies involving marathoners, firefighters and other individuals with stressful lifestyles found that Wellmune reduces incidence of upper respiratory tract infection symptoms and improves a sense of overall health.
Given MonaVie’s past success marketing its products person-to-person, the strength of the research behind Wellmune WGP and the media attention to the acai berry, MonaVie mmun is positioned for explosive growth in the immune health products market.
About the Author
More information on MonaVie Mmun is available from Andrea Kropp. Andrea holds a Master’s degree in Chemistry from the University of Michigan and enjoys demystifying nutraceutical products for consumers. One of her many excellent articles details exactly how Wellmune WGP can Boost Immune Health.
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