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Gome Price knife Alignment "joint brand"
Price “knife” Alignment “joint venture
Brand
”
“Differentiation procurement to
States United States
In the ’51′ stand out battle, pulled down by large-scale joint procurement price of branded products for us to win amazing sales. ’51′
Golden Week
Of
Sell
Capable of reaching the normal 40 days of sales, and sold an average of 15 per second appliance products, sales is about 278% over the same period last year. “Yesterday
(May 10, 2006), Zhaobao Min, general manager of Gome Beijing branch is still in the interview to conceal their excitement.
Zhaobao Min said that the overall share of the point of view,
TV
, Refrigerator,
Washing machine
,
Air conditioning
Golden Week sales, etc. is still the subject of these four products account for 80% of overall sales, of which sales of refrigerators and washing machines nearly 80,000 units, air-conditioning sales exceeded 40,000 units, while sales of color TV has exceeded expectations objectives, to more than 60,000, which in previous years, the sales record is rare.
Crowd arrives to meet consumer demand, Beijing Gome will start in Beijing the first “largest gold week program.” In response, Zhao Baomin said Golden Week is to postpone consumption concept, the face of huge 500,000 passenger arrives, the country the United States will continue “51″ Golden Week
Promotions
Efforts to renew the Golden Week spending 7 days.
In this “Golden Week” period, the country to the price of machetes U.S. uncharacteristically direct Kandao a joint venture brands, so
Mobile
Catch up with color TV sales are great trend. In the past 99 yuan, 199 yuan of domestic mobile phone seems rare, replaced by a 300 to 400 yuan in
Nokia
,
Motorola
, Sony Ericsson and other brands of mobile phone joint venture. GOME has also entertainment phone “big issue”, MP4 video phones to reach the maximum drop of 30%.
Zhaobao Min said, “May 1″ Golden Week, the national U.S. mobile phone sales over 200,000 units. In addition, GOME week to meet the largest gold consumer, purchased from the manufacturers hands nearly 15 million mobile phone deals to replenish their stocks, the National US-integration of resources in the post-holiday purchases of 15 million mobile phones will also bring the capital
Marketplace
Huge shock.
According to Gome
ERP
System shows, the Golden Week Gome phone sales are 5 times last year, total sales accounted for more than 20%, showing that, in this battle is not just gold have benefited consumers, merchants also pocketed the pocket. In addition, Zhao Baomin that the digital and IT products, “Golden Week” sales are very impressive, the total proportion has reached 10%, sales volume is more than 6 times over the same period last year, of which
Computer
Sold nearly 30,000 units, sales of digital goods has exceeded 60,000 units.
With the increase of residential housing area
, double-door refrigerator,
Washing Machine
, Smoke durable white stove hot sales of consumer goods also rose sharply, sold 3 times last year. Among them, the drum washing machine washing machine sales account for more than 70% of total sales, while the refrigerator, washing machine, single product value of commodities than 30% increase over the same period last year.
About the Author
I am Cheap On Sales writer, reports some information about car equalizer amplifier , sport air horn.
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